3 Ways Beauty Can Impact Your Health and Wellbeing

Beauty aisles are awash with products marketed as “clean” and “natural.” But how do you know which ingredients are really worth worrying about? We look at the science behind the claims to help you better understand what’s real, what’s hype, and what we do and don’t actually know.

To be clear, we’re all about personal choice when it comes to what you put on or in your body. There are a lot of lab-made ingredients out there that are super effective and safe, but if you prefer to go natural with your beauty routine, that’s a valid personal decision.

3. Expressing yourself

Beauty products can be remarkable and magical tools that help you to express your personal identity and style, enhance what makes you unique, and feel your best. The way you do—or don’t do—your hair and makeup is one way to help you feel most like yourself. And as beauty companies focus more on inclusivity by offering a wider range of products, more people will be able to have access to those tools that help them feel most at home in their own skin.

So whether you have straight hair, kinky hair, brown skin, or freckles, we want to share information and stories that resonate with you, and speak to your look and lifestyle.

Whether brushing your teeth in the morning is the extent of your beauty routine or you’ve got a 10-step Korean beauty skin-care ritual, our goal is to help you find what works best for you along this journey.